How Can Video Help Sell Real Estate?
In today’s aggressively competitive real estate market, the key to setting yourself apart is finding unique and compelling ways to highlight your services.
Today’s tech-savvy buyers and sellers use the Internet as their primary means of finding an agent or a property. And they’re more likely to complete a sale, with studies showing that a typical online buyer makes a home purchase within 2-1/2 weeks of starting their search, compared to more than 7 weeks for buyers who search through print ads.
For real estate professionals, a high-quality website is no longer just a “nice to have” luxury—it’s an absolute necessity, serving as an easy and effective way to publish property listings and establish credibility. Some agents even choose to create separate websites for each listing.
Get your website noticed
In the sea of millions of business websites, it’s no longer enough to just throw up some text and images. There are many things you can do, collectively referred to as “Search Engine Optimization” (SEO), to make your site more visible to people who are searching for real estate services in your area.
Video is quickly becoming one of the most effective SEO strategies. As more sites like Yahoo and Google are recognizing video as premier content, including a video on your website will help push your property listings up higher in search results—which means more potential clients will click through to visit your site and learn about your services.
Create profitable connections
In addition to getting more buyers and sellers to visit your site, video also engages and educates them. By providing detailed information about each property, you’ll attract more prepared and motivated buyers. In fact, market research has found that online video tours boost sales by up to 33%.
As an added bonus, video creates a personal connection and conveys your personality. When viewers get the sense that you’re going the extra mile to inform, entertain, and befriend them, they’ll be more likely to choose your services when they’re ready to buy or sell.
High quality, high returns
At MadeGreen Video, we’ve combined our technical expertise, understanding of the real estate industry, and artistic touch to produce hundreds of high-quality videos advertisements for agents, listings, and neighborhoods. The opportunities are virtually limitless—in addition to posting videos as marketing tools on your own website, you can use them to establish a presence on social networking sites, real estate blogs, industry directories, and more.
Get an edge on the competition
Discover how the power of video can help you maximize exposure of your listings, outshine competitors, and boost your credibility. Contact us today to get started.
