How Can Online Video Help Advertise A Business?
To stay competitive in today’s high-tech age, it’s essential to have a well-rounded, multi-channel marketing strategy. Print advertisements, radio spots, and basic websites are important sales tools, but thousands of businesses are discovering online video as an exciting, effective way to make a significant impact without a big time or cost investment. According to Video Metrix, the average Internet user views 5 hours of online videos each month, creating an invaluable opportunity to create profitable customer relationships.
Still not convinced? Below are some of the key benefits online video can bring to your business:
Higher (and more qualified) website traffic
As a business owner, you’re probably already familiar with the importance of Search Engine Optimization in boosting Yahoo and Google rankings. In addition to incorporating strategic keywords and purchasing paid placements, video is becoming a highly important SEO tool, with an increasing number of the top spots dominated by multimedia. With nearly 40% of web users watching the videos that appear in search results, this is a can’t-miss chance to attract potential customers. Learn more about Video SEO
More "stickiness" — and more sales
Statistics show that once a customer clicks through to view a video on your website, they’re much more likely to settle in and stay awhile. And by educating them on your product or service, a video increases the odds that they’ll wind up making a purchase. In fact, according to a study conducted by Coremetrics, video product tours have increased conversions by up to 35%.
A personal touch
Video has a certain intimacy that builds the viewer’s trust in your business, creating a sense of camaraderie that can’t be replicated in text content or static images.
Not sure how to incorporate online video into your business? The opportunities are virtually limitless. Below are some of the most common ways businesses are leveraging the power of video:
Customer testimonials
If a potential buyer is on the fence, watching a video of your most enthusiastic customers raving about how much they loved your product or service is a priceless sales tool. Their glowing reviews will lend an unrivaled authenticity and credibility to your marketing efforts.
Product demonstrations
If you sell a complex product that requires assembly or has a steep learning curve, a video demonstration is a highly effective way to educate customers and establish yourself as an authority.
Training videos
Instead of spending countless hours and dollars on live training instructors, a video is a highly efficient and consistent way to present key information to new employees.
Special events
Is your company sponsoring a local fundraiser or hosting a unique sale event with a local celebrity? Capturing the footage and posting it online will demonstrate your commitment to community morale while conveying a unique personality for your business.
There’s a reason YouTube is the 4th most popular website on the Internet. More and more consumers are embracing video as a means of researching products and services before making purchasing decisions.
Not all videos are created equal—quality will have a direct impact on results. In a study by the Pew Internet & American Life Project, 62% of online video viewers strongly preferred the videos that were professionally produced. By enlisting the skilled team here at MadeGreen Video, you can rest assured you’ll receive high-quality, compelling, and artistic media that will strengthen your brand and boost sales.
Give Your Business a Voice
Ready to start leveraging the power of video? Contact us today to find out how a professional production can increase your presence and profits.
