Distributing Your Real Estate Video

You Have An Awesome Video. Now What?

You already know the huge potential real estate videos have for attracting qualified buyers and boosting sales. But regardless of how carefully planned and professionally executed your production is, it won’t do you much good if you don’t get it in front of the right viewers. To make your listings shine and portray you as a credible, reputable expert, you need a smart distribution plan for your real estate video.

The quickest way to get your video working for you is to maximize its online presence, which will boost its ranking on search engines like Google and Yahoo. Easier said than done, right? Actually, spreading your video around the web is easier than you might think. You can publish it to virtually countless places, including your own website, video sharing sites, dedicated real estate listing sites, blogs, and social media sites.

Adding Videos To Your Website

A professionally produced video is one of the most effective ways to engage motivated buyers and sellers—but did you know it’s also appealing to search engines? When you add high-quality video content to your website, Yahoo and Google will be much more likely to give your site priority over your competitors. Even after your listing is closed, your video will continue to attract a higher volume of qualified leads, translating into more sales. Along with your video, we’ll also deliver all meta content, which includes the keywords and descriptions Yahoo and Google will present in the search results.

Where to post your video on your site? There’s really no wrong answer, although it generally has the most impact on the Home page or property listing page. If you have multiple videos, it’s a good idea to consolidate them in one easily accessible directory.

Adding video content to your site is a simple process. Simply upload the file to a video sharing website, such as YouTube or WelcomeMat, and use the provided code to insert the video. Your web designer or technical support department can assist you if needed. Or, if you maintain your own website, we can guide you through the process. Simply email your question to video-help@madegreenvideo.com.

Adding Videos To Online Sharing Sites

Video sharing sites are networking sites that allow users to publish media for public viewing. Most are free to use and allow you to send links to your videos. YouTube is the most prominent example, attracting more than 120 million viewers in the U.S. alone. There are also video sharing sites, such as WellcomeMat, that are designed specifically for real estate content. Some sites prohibit the posting of commercial videos, so be sure to check the policies of the ones you’re interested in.

Posting your real estate video to an online network can provide a range of benefits:

—  Higher search engine rankings for the keywords that match your video's description.

—  Increased presence on YouTube, Yahoo! Video, and other important video search engines.

—  Higher volume of motivated buyers to your website.

—  Maximum exposure in the local real estate marketplace.

Adding Videos To Specialized Real Estate Sites

There are many video friendly sites that are tailored to the real estate industry, allowing agents to upload their properties to be viewed by interested buyers. Some prominent examples include Viewr, Reallyo, Realeflix, Localism, and Travelistic. Most will allow you to post not only your video, but also links to your website and listings, your professional profile, and detailed property descriptions.

Adding Videos To Social Media Sites And Blogs

Drawing in hundreds of millions of members, popular social networking sites like Facebook, Twitter, and MySpace have provided businesses with an exciting new marketing opportunity. Within minutes, you can create a free profile to house your professional bio and listings, and upload videos directly into your profile.

Many video sharing sites, like YouTube, provide the option to send your video to Facebook, Twitter, or Digg with the click of a button. In addition to attracting the attention of members who are seeking a property in your area, this strategy also increases your search engine presence.

Blogs are another great way to showcase your real estate videos. Many agents host their own blogs on their personal websites, where they share new listings, buying and selling tips, and property video tours. By frequently updating your blog with fresh content, you’ll make your site more appealing to search engines. Adding videos to entries, either embedded into the page or in link format, is a great way to create buzz for your blog.

In addition to hosting a blog on your own website, there are dozens of real estate blog sites, such as Trulia.com and Zillow.com, that allow members to post articles and media. By adding links back to your site, you can boost exposure for your listings, build credibility for your site on Yahoo and Google, and increase your personal brand recognition.

Need More Distribution Options?

In today’s high-tech marketplace, there’s virtually no limit to the methods of publishing real estate videos. At MadeGreen Video, we can provide you with a special video file to distribute to your iPhone, Treo, or other compatible mobile device. And if you need a DVD to send to clients or play at a trade show or presentation, we offer high-quality DVD authoring and copying services.

Get Your Videos Out There!

Ready to start reaping the rewards of your professional real estate video? Share it with the world through these easy distribution methods. We’re here to answer your questions and guide you through the process —simply email us at video-help@madegreenvideo.com.