Distributing Your Business Video

Get Your Professional Video Working For You

Many businesses are leveraging the power of video to attract new customers, retain current ones, and boost profits. If you’ve invested in a professional production that represents your company in the best possible light, you owe it to your bottom line to let it take center stage. To make your products or services shine and build a strong branding identity, it’s essential to distribute your video to the right places.

One of the most effective ways to reap the rewards of multimedia is to get it indexed by search engines like Yahoo and Google. This will happen automatically if you publish your video online, in as many locations as possible. The sky’s the limit—you can post to your business’ website, your personal website, video sharing sites, specialized online networks, blogs, and social media sites.

Posting Videos To Your Business Site

Studies have shown that the average web consumer views 5 hours of video content per week. That represents a huge opportunity to engage, connect with, and sell to qualified buyers. As an added bonus, online video is a highly effective way to boost your site’s presence on search engines like Yahoo and Google.

Multimedia is being given a much higher weight in search algorithms, so your  video will automatically give your site more credence over one that uses only text and static images. When you choose MadeGreen Video to create your production, we’ll also deliver all meta content, which tells Yahoo and Google what your video is about and determines what shows up in search results.

You can post videos to any page on your site, although you’ll likely see the best results if you feature them on your Home page or other primary locations. If you plan to offer multiple videos, viewers will appreciate the convenience of one easily navigable directory page.

Video can be easily added to your website using the link generated by YouTube or your company’s streaming service. Alternately, video files can be inserted directly onto your web page. If you need assistance uploading your video content, check with your web designer or IT support team. If you’re maintaining your site independently, send an email to video-help@madegreenvideo.com and we’ll be happy to help.

Posting To Video Sharing Sites

Video sharing sites, like YouTube, have seen a huge increase in popularity in the past few years. In fact, in the U.S. alone, YouTube attracts more than 120 million viewers. These sites allow members to post video content for other members to view. Most of them do not charge a fee, providing an easy and economical way to generate links for your multimedia. Before posting your video, be sure to check the site’s policy, as some don’t allow commercial content. YouTube, Yahoo Video, Daily Motion and Metacafe are good places to start.

Using a video sharing network to showcase your business video can provide a range of benefits:

—  A boost in search engine rankings for relevant keywords describing your video.

—  An established presence on video sites like YouTube and Yahoo! Video.

—  Higher traffic to your website and longer visit times, resulting in more conversions.

—  A credible reputation as an expert in your industry.

Posting Videos To Social Media Sites And Blogs

Social media is all the rage these days, with networking sites like Facebook, Twitter, and Digg attracting hundreds of millions of members. This phenomenon has opened up a whole new marketing arena for modern businesses.

With just a few clicks, you can set up a free profile for your company, where you can enter a professional bio, announce key products and services, and upload videos. YouTube and other prominent video sites allow you to instantly propagate your video to Facebook, Twitter, or Digg, so in some cases you only need to post it once to spread it around the web.

Blogging has provided yet another economical, effective way to connect with customers and generate a buzz for your business. By adding blog functionality and updating it frequently, you’ll ensure that your site stays on Yahoo’s and Google’s radars. Search engines especially like sites with video content, giving them precedence over text-only sites.

You don’t have to stop with your own blog—there are plenty of public article sites that allow members to add their own content and videos. These member-driven communities offer many benefits, such as links back to your business website, an established reputation in a public forum, and a stronger branding identity for you and your company.

Take It Offline

Modern business owners are increasingly seeking alternative options for distributing videos. In addition to the above methods, we also offer several other strategies to give your video maximum exposure.

Mobile Phone: When we produce your video, we’ll provide you with a special video file that can be sent to your iPhone, Treo, or other compatible mobile device.

DVD: We also offer videos in DVD format, making it easy to bring them along to sales calls or trade shows.

Broadcast: To reach a wider audience, consider airing your video on a local television commercial. Our productions are filmed in either standard definition or high definition (HD), both of which are broadcast-quality.

Make Your Video Work For You!

You’ve got an awesome video—now it’s time to start enjoying the benefits. Let your masterpiece shine by distributing it to as many portals as possible. We hope these tips have been helpful, but we’re also available to assist you at any step along the way. Send us an email at video-help@madegreenvideo.com.